Behavioral Research Blog
03 Dec
human behavior research
Consumer
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
24 Nov
animal behavior research
Gait and Locomotion
A new sensory and motor scale for the CIA arthritis mouse model
Dr. Bonnefont and her colleagues at IRMB in France just recently proposed a new ArthriSM scale to predict motor and sensory functional deficits in arthritis mouse model. Read more about it in her blog post!
19 Nov
human behavior research
Psychology
Behavioral coding: What and how
When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.
02 Nov
human behavior research
Education
Video recording used in psychology
Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
27 Oct
human behavior research
Healthcare
Exploring learning experiences of undergraduate nursing students
Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?
23 Oct
animal behavior research
Learning and Memory
Studying spatial learning and memory with Cincinnati Water Maze
Studying spatial learning and memory is important to develop treatment for Alzheimer's and other diseases influencing on orientation and navigation. One way to study it is with Cincinnati Water Maze.
20 Oct
human behavior research
Psychology
What can you use eye tracking for?
Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
14 Oct
animal behavior research
Social Behavior
The relationship between social hierarchy and social stress
Today, Deepika Patel kindly shares her research on social structures with us. She investigated rat behavior in detail, using several test paradigms.
12 Oct
human behavior research
Emotion
Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
08 Oct
animal behavior research
Optogenetics
A to Z on optogenetics and video tracking studies
Optogenetics allow researchers to either activate or inhibit neurons in the brain. To see how this affects behavior, you need to record that behavior and synchronize it with the stimulation. Here's how.