Blog Posts Tagged With Consumer Behavior
10 Apr
human behavior research
Consumer
How to study consumer behavior in a kitchen
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
26 Mar
human behavior research
Consumer
Measuring consumer responses to chocolate and images
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
06 Mar
human behavior research
Consumer
Package testing - Emotional journey in packaging research
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
22 Feb
human behavior research
Emotion
Facial expression analysis in video content marketing
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
13 Mar
human behavior research
Consumer
Consumer behavior: do we enjoy the buffet to its fullest potential?
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
07 Nov
human behavior research
Consumer
The value of facial expression analysis in advertisements
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
01 Nov
human behavior research
Consumer
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
02 Jun
human behavior research
Consumer
Declared vs revealed data
How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
04 Jan
human behavior research
Consumer
Shopping behavior analysis- improving the shopping experience at airports
The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
17 Nov
human behavior research
Consumer
Consumer research – what determines food satisfaction?
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.